Learn More about Building Social Media Campaign for Realtors.
Basically, realtors can use social media as a great asset in their digital marketing campaign. However, this is not simply because social media users are expected to rise above 27 billion by 2019. Actually, social media would be a good medium for interacting with the clients. For example, blogs may be expressive thereby providing an opportunity for partnering and sharing your content as an agent or a realtor.
A social media campaign that is used well helps to leverage your other digital marketing channels such as websites and blogs. Again, social media would also be a good component for your SEO campaign and pay-per-click campaigns. For this reason, social media should not be a source of intimidation. The following is, however, a quick guide that will assist you to get started.
1. Determine your target client.
Every marking effort is likely to succeed if designed for a specific type of audience. But if you do not know who your audience is, crafting a great punchline would be difficult. Therefore, before start using social media, you need to know your target audience. For example, are you targeting newly retired couples? Are you targeting those looking to rent or own? Homebuyers for the first time in Santa Barbara?
When identifying your client, therefore, you need to be very specific. You can search client through client feedback, surveys, and personal research. Basically, having a specific client will lead to a more targeted content. Usually, personalized and content make your clients understand you more.
2. Have a specific goal.
In most cases, people see social media as an endless campaign for posting content every day to get new clients. However, social media is intended for building distinct campaigns with distinct end goals. The campaigns can also be short-term such as one month or even two days. For each campaign, have your expected result. For example, are you expecting more subscription for your newsletter or you want to convert your followers into clients?
Often, most realtors experience difficulty identifying the specific end goal in social media marketing. For this reason, most realtors juggle numerous marketing campaigns.
3. Create rich content.
The building block for any marketing campaign is the content. For your social media marketing, therefore, you need to regularly share links, blog posts, status updates and more. Since social media has relevant and content that is less relevant, you need to ensure your content is rich. Because of this, your content need to be concise, intriguing, and intelligent.