Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. Ricoh is empowering digital workplaces using innovative technologies and services enabling individuals to work smarter. For more than 80 years, Ricoh has been driving innovation and is a leading provider of document management solutions, IT services, commercial and industrial printing, digital cameras, and industrial systems.
The most important lessons: Services will increasingly be procured together with products (hybrid services) and because of that complexity and the need to increase knowhow in procurement and products will increase more and more. This can’t be handled by procurement alone in the future. This will become more of a team effort, or even an empowerment and enablement of the experts that are the nearest to the customer need. Furthermore the service provider will have to tightly integrate with the customers value stream. Most important learning was that the researcher found is no pattern to procure business services nor a tool yet, that supports it.
Next, defining the business service requires mapping, which involves building the associations for an application and the underlying components supporting that application. The mapping process results in an illustration which shows the connections between the application and the components including switches, routers, database servers, web servers, application servers, etc.
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With a much wider array of products and services on offer than ever before, customers face the challenge of adapting to new technologies, innovations and service channels. Businesses that provide a trustworthy, hassle-free usage experience with minimal investment from the customer stand to gain hugely in the long term.