WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers. Adam Smith ‘s book The Wealth of Nations, published in Great Britain in 1776, distinguished between the outputs of what he termed “productive” and “unproductive” labor. The former, he stated, produced goods that could be stored after production and subsequently exchanged for money or other items of value. The latter, however useful or necessary, created services that perished at the time of production and therefore did not contribute to wealth. Building on this theme, French economist Jean-Baptiste Say argued that production and consumption were inseparable in services, coining the term “immaterial products” to describe them.
Service management is a generic activity which didn’t originate from the IT industry, and therefore is much bigger and more widely applied than IT service management or business service management. BSM and ITSM can be considered as applications of service management in a specific context.
Gartner’s maturity model shows that among Infrastructure & Operations personnel, the current ranking on the maturity scale (stages include: Awareness, Committed, Proactive, Service Aligned, Business Partner) is 2.35 out of a possible 5. That means that majority of IT organization have not yet achieved a service-aligned view of their operations.
As information technology in organizations grew more complex, it became evident there was a need for a more elaborated way to manage it. With the evolution of it capabilities from exotic additions in an otherwise human based process to full blown services available on demand as the organization requires, the challenge for effective it management has become to align technical capabilities with business goals and strategies. The purpose of this research is to go over the different paradigms focused on managing IT services based on business objectives. We first present a baseline concept of some relevant terms such business service and business service management, to ease the overview of several frameworks. We then describe one direction to which current research in the field is heading and finally we present a set of criteria we use to evaluate and compare all the considered frameworks and find their weaknesses and strengths.
The ability to monitor the health of business services is a key advantage of having a service-alignedâ€ view of IT. Underpinning this service-aligned view is a concise, accurate, real-time mapping of applications, their supporting IT components, and their inter-relationships. Once these maps are bound to real-time data from IT service monitoring and event management systems, an accurate, always up-to-date measurement of the health of each business service is readily accessible, including the criticality and priority of incidents affecting service health. Ideally, this information is presented in an intuitive dashboard that lets IT staff see the health of business services across the enterprise at a glance.