WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers. The European Commission recently conducted a study that identifies the formalities and the related costs imposed on certain businesses providing cross-border services. The study found that businesses engaging in cross-border service provision were confronted with significant administrative barriers and high costs in several EU countries.
When Facebook acquired WhatsApp for $19 billion in 2014, the companies said they wouldn’t put ads in WhatsApp because it would degrade the experience. But it also ditched its $1 annual subscription fee, leaving few monetization options beyond charging businesses for tools. The introduction of display ads and sponsored messages to Facebook Messenger may indicate a relaxation of WhatsApp’s stance against ads.
With a much wider array of products and services on offer than ever before, customers face the challenge of adapting to new technologies, innovations and service channels. Businesses that provide a trustworthy, hassle-free usage experience with minimal investment from the customer stand to gain hugely in the long term.
TGN is a cross border servicing company for startups. TGN memberships include providing startups with space, business registration, accounting, legal and other cross-border services. TGN is a subsidiary of Beijing based Tus-Holdings who overseas Tsinghua University Science Parks (Tuspark) in has 4 locations in HK including CWB, TST, Central and Kwun Tong. TGN has 1 location in China (Shenzhen) and will be opening locations in Shanghai, Beijing and more.
Cash Management: Also referred to as treasury management, cash management services help businesses achieve greater efficiency in managing the cash coming into the business, or receivables; cash going out of the business, or payables; and cash on hand, or liquidity. Utilizing the latest digital technology, business banks set up specific processes for businesses that help them streamline their cash management, resulting in lower costs and more cash on hand.