Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. Most modern business theorists see a continuum with pure service on one terminal point and pure commodity good on the other terminal point. 2 Most products fall between these two extremes. For example, a restaurant provides a physical good (the food ), but also provides services in the form of ambience, the setting and clearing of the table, etc. And although some utilities actually deliver physical goods — like water utilities which actually deliver water — utilities are usually treated as services.
For more than two decades, organisations around the world have been using shared services and outsourcing to improve service delivery and reduce costs within defined parts of their businesses. In the cycling rental business example we’ve been using, products and services could be a relatively simple section to complete or it could be fairly involved. It depends on the nature of the products the company plans to rent to customers.
Microsoft 365 Business was purpose-built for small and medium-sized businesses under 300 users and need a solution that provides their employees with the best-in-class productivity and collaboration capabilities of Office 365 and device management and security solutions to safeguard business data and assets across devices.
By explaining alternative payment structures to clients (which can result in a smaller total payment in a shorter period of time), mortgage and debt-reduction-service professionals are helping to relieve America’s debt-one citizen at a time. Tricor Group (Tricor) is a global, industry leading provider of integrated business, corporate and investor services.
Business services are particularly important to European competitiveness as they are essential to manufacturing and other service sectors. They are also increasingly being used to enhance the value of products through new combinations of goods and services and play a central role in the ‘servitisation’ of the European economy.