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Rapid technological advancements, growing competition and increased customer expectations have made a marketer’s job tougher than ever before. Most modern business theorists see a continuum with pure service on one terminal point and pure commodity good on the other terminal point. 2 Most products fall between these two extremes. For example, a restaurant provides a physical good (the food ), but also provides services in the form of ambience, the setting and clearing of the table, etc. And although some utilities actually deliver physical goods — like water utilities which actually deliver water — utilities are usually treated as services.
For more than two decades, organisations around the world have been using shared services and outsourcing to improve service delivery and reduce costs within defined parts of their businesses. In the cycling rental business example we’ve been using, products and services could be a relatively simple section to complete or … Read More
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WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers. This data can also be incorporated in a variety of other workflows for analytical purposes, providing previously unavailable levels of insight into a company’s procurement processes. These insights can help uncover inefficiencies to drive cost and time savings such as automating monthly payments.
Marlin is the preeminent provider of credit products and services to small businesses nationwide, delivering exceptional value and service to our customers, creating a rewarding environment for our employees and generating superior returns for our shareholders. Collectibles searchers, who carefully canvas swap meets, thrift stores and garage sales, can collect a bundle locating objets d’art for clients. Once you’ve found your niche-be it antique lunch boxes, dolls or grandfather clocks-advertise your services in hobbyist publications, at collectibles stores, in specialty forums on the internet, or on eBay. Soon you’ll be taking up a collection of your own.